Smirnoff, the Diageo-owned drinks brand, launched a European campaign to inspire people to create new nightlife experiences, under the new global tagline “yours for the making”.
As a part of the campaign, the brand paired with a number of the larger nightclub operators throughout the UK. This artwork was created as part of a central campaign with the idea based on the explosive atmosphere centred around a Smirnoff fuelled event.
The artwork was rolled out over a variety of print formats as well as a social media campaign on Facebook and Twitter using the hashtag yoursforthemaking.
Design, Illustration, Print